Don’t make them think, wait, or read too much copy before giving them the opportunity to convert. Many Internet users have short attention spans, so it’s important to give them the opportunity to take action as soon as possible. This approach works, because it combines attention-grabbing imagery with a clear call to action. Once a visitor is drawn in by the photos, they can opt to click on the main call to action, “Plan Your Spring Trip” for more information.įrom there, visitors can read about the various activities they can do in the city, then purchase any necessary tickets, passes, or equipment rentals. Instead of a detail-heavy approach, the design focuses more on the picturesque views and various activities in action. This is an example of a site that relies less on copy. Right from the start, a prominent image gallery does a lot of the selling on the website for Telluride.īy making the images so large, the site makes sure the first thing you see is a beautiful landscape.

The first site on our list is the official tourism guide to the city of Telluride, Colorado. Tailor it to your needs.Īnd there’s tons of example travel sites that we can use for inspiration. Of course, your site likely won’t need to include all of the elements on this list. Relevant tips on language and local dialect.Guides to arts and culture, including museums, theaters, and other attractions.Information about recreation and outdoor activities.Hotel recommendations with web links to hotel and booking sites.A brief summary of the area, with highlights of important places.So as you read through this post, keep in mind that not all of the recommendations will apply to your site.īut in general, the ideal travel website should include a mix of the following: The design elements you need depend on the type of site you’re running.Īn official tourism site for a city will have different goals from those of a travel blogger or tour company. There are tons of different types of sites that fall under the travel site umbrella. That’s why in this post, I’ll cover the essential elements your site needs to include, then go over 20 examples of travel sites you can use to inspire your own design. So whether you’re considering launching a new travel site, or you’re ready to improve an existing one, you want to make sure you leave no stone unturned. Not all travel sites tick all of these boxes, but the ones that do stand out from all the rest. This means that the site needs to have straightforward travel information, helpful logistical details, and tips that will help visitors simplify the travel process. Once a visitor is convinced that they need to see the sights in the photos for themselves, it should be easy for them to plan their trip. Plus, beyond serving as a trustworthy source of inspiration, a travel site also needs to give would-be travelers all the information they need to arrange their travel plans. It can make or break a traveler’s decision to take a certain tour, stay at a certain hotel, or even visit a city or country altogether.

In fact, in one study, when participants were asked why they distrusted a website, 94% of the comments were about design.įor a travel site, this means that design can be the determining factor in whether a visitor trusts recommendations and information.Īnd considering the significant investments that go into planning a trip, trust is essential. Web design plays a major role in visitors’ first impressions of a business.

It should activate the travel bug with vibrant imagery and vivid copy.Īnd while photos can do a lot of the work in inspiring visitors, a travel site can’t accomplish its purpose without great web design. That’s exactly what an effective travel website should make you feel.

Sample page for travel guide one page